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CPM Calculator - Cost Per Mille

Fill any 2 fields to calculate the third. CPM = (Cost / Impressions) × 1000

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Industry & Platform Benchmarks

By Industry
IndustryCPMCPCCTR
Technology $5.50 $1.20 0.45%
Finance & Insurance $8.50 $3.50 0.40%
Healthcare $6.00 $2.80 0.42%
E-commerce & Retail $4.50 $0.90 0.50%
Travel & Hospitality $5.00 $1.10 0.48%
Automotive $6.50 $2.00 0.38%
Education $4.00 $1.50 0.55%
Entertainment $3.50 $0.70 0.60%
Food & Beverage $3.80 $0.80 0.58%
Real Estate $7.00 $2.50 0.35%
Legal Services $9.00 $5.00 0.30%
Gaming $3.00 $0.50 0.65%
By Platform
PlatformCPMCPCCTR
Google Display $3.12 $0.63 0.46%
Google Search $38.40 $2.69 3.17%
Facebook $7.19 $0.97 0.90%
Instagram $7.91 $1.15 0.88%
Twitter/X $6.46 $0.38 1.55%
LinkedIn $33.80 $5.26 0.44%
TikTok $10.00 $1.00 0.84%
YouTube $9.68 $0.49 0.65%
Pinterest $5.50 $1.50 0.78%
Snapchat $8.21 $1.05 0.60%

AI-Powered Features Beta

CPM Calculator

Calculate advertising CPM rates and campaign costs

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Free CPM Calculator with AI-Powered Features

Calculate all your advertising metrics in one place with our comprehensive CPM Calculator. Whether you are an advertiser running campaigns or a publisher monetizing content, this tool provides everything you need to analyze, plan, and optimize your digital advertising performance. Now enhanced with AI-powered features for smarter insights and recommendations.

8 Powerful Calculator Modes

Our calculator goes far beyond simple CPM calculations. Switch between specialized modes to handle any advertising metric:

  • CPM Calculator: Calculate Cost Per Mille (cost per 1,000 impressions). Enter any two values and instantly get the third.
  • CPC Calculator: Determine your Cost Per Click. Find out how much each click costs or how many clicks your budget can buy.
  • CPA Calculator: Calculate Cost Per Action or Acquisition. Essential for conversion-focused campaigns.
  • CTR Calculator: Compute Click-Through Rate from impressions and clicks, or estimate clicks from your target CTR.
  • ROAS Calculator: Measure Return on Ad Spend. See your profit and understand if your campaigns are profitable.
  • Campaign Analyzer: Get a complete performance breakdown. Enter your campaign data and receive CPM, CPC, CPA, CTR, ROAS, and profit analysis all at once.
  • Budget Planner: Project campaign results before you spend. Estimate impressions, clicks, conversions, and revenue based on expected metrics.
  • Publisher Mode: Calculate eCPM and RPM for your website or app. See estimated monthly and yearly revenue projections.

AI-Powered Features

Take your advertising strategy to the next level with our integrated AI assistant:

  • Campaign Performance Advisor: Get AI-powered analysis of your campaign metrics with actionable recommendations. The AI compares your performance against industry and platform benchmarks, identifies areas for improvement, and suggests specific optimization strategies.
  • Ad Copy Generator: Create high-converting ad copy instantly. Select your platform, tone, and campaign goal, and the AI generates three unique ad variations optimized for clicks and conversions. Supports Facebook, Instagram, Google Ads, LinkedIn, TikTok, and more.
  • Budget Strategy Planner: Get AI recommendations for optimal budget allocation across multiple platforms. Receive a phased approach with testing and optimization phases, projected results, and risk mitigation strategies.
  • Ask AI: Have questions about advertising? Ask anything in plain language. Get instant answers about CPM benchmarks, optimization tips, platform comparisons, and best practices tailored to your industry.

Industry and Platform Benchmarks

Compare your metrics against real industry standards. Our calculator includes benchmark data for 12 industries including Technology, Finance, Healthcare, E-commerce, and more. Plus platform-specific benchmarks for Google Ads, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other major advertising platforms.

Multi-Currency Support

Work in your preferred currency. Choose from 13 major currencies including USD, EUR, GBP, JPY, CAD, AUD, INR, and more. All calculations and results display in your selected currency format.

Key Advertising Formulas

  • CPM: (Total Cost / Impressions) x 1,000
  • CPC: Total Cost / Number of Clicks
  • CPA: Total Cost / Number of Conversions
  • CTR: (Clicks / Impressions) x 100
  • ROAS: Revenue / Ad Spend
  • eCPM: (Earnings / Impressions) x 1,000
  • RPM: (Revenue / Page Views) x 1,000

Perfect for digital marketers, media buyers, publishers, content creators, and anyone working with online advertising. Start calculating your advertising metrics and get AI-powered insights now!

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